About The Guest

Sara is the owner of Wisconsin Balloon Decor, a balloon decor business. She is also an educator and host of The Bright Balloon Podcast which helps other decorators with simple business advice.

Sara Meyer

Balloon Decorator

Lessons from a Successful Solopreneur

In this episode of 'HatsOff Podcast', host Amanda Rae chats with her esteemed guest, Sara Meyer, a successful solopreneur and balloon artist. They delve into Sara's journey from making hemp bracelets in the fifth grade to running a thriving balloon business. They discuss the importance of keeping business processes simple and manageable, the value of being persistent, and how prioritizing particular clients aids in business growth. Sara also emphasizes how creating her unique workflows in 17hats, a CRM tool, kept her focused and allowed her business to grow organically. 

Furthermore, Sara urges small business owners to prioritize client communication, sustainability, and simplicity when organizing their businesses. She credits her success to learning from her experiences and growing over the years and urges new entrepreneurs to focus more on their best clients and not obsess by over-complicating their operations.

"Anytime you get into [something] like mission value or purpose, … with the state of the world … making people happy is actually super valuable. There is a need for this." - Sara Meyer

What You’ll Learn:

  • 02:33 The Organic Growth of a Business
  • 04:14 The Difference Between Teaching and Coaching
  • 04:54 The Importance of Patience in Business
  • 05:28 The Importance of Taking Small Steps in Business
  • 06:28 The Business Side of Business
  • 09:34 The Importance of Workflow in Business
  • 21:01 The Importance of Local Networking in Business
  • 26:14 The Pressure of Perfection: Overcoming the Comparison Trap in Creative Industries
  • 29:05 The Importance of Showing Up: Staying Top of Mind in Your Industry
  • 42:10 The Value of Delegation: Onboarding an Assistant and Streamlining Your Workflow
  • 47:41 Final Thoughts: Simplifying Your Business and Staying Connected with Your Audience