You Can't Sell Passion

In this episode of the Hats Off podcast by 17hats, Amanda Rae shares a personal experience of how a confrontation at a conference led to a profound transformation in her photography business. Amanda explains how she realized that passion alone was not enough to establish a successful business. This led her on a journey of self-discovery, which she calls 'dating herself.’ By understanding herself, her values, and her business's mission and vision, she found a unique angle for her business, setting herself apart from others in the market. She encourages other entrepreneurs to experience their own self-discovery journey to identify their uniqueness, paving the way for a successful business.

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"Nobody can do business like you. And it's true when you connect to yourself, when you connect to your authenticity of where you want to go, who you want to serve and how you want to do it. Nobody can do business like you."

– Amanda Rae

What You'll Learn

• 00:17 The Journey of a Budding Solopreneur
• 00:55 The Turning Point: A Crucial Conversation
• 02:06 The Realization: Passion Isn't Enough
• 03:05 The Aftermath: A New Perspective on Business
• 04:22 The Process: Dating Myself
• 10:52 The Discovery: The Power of Connection
• 16:47 The Mission: A Journey of Service
• 17:32 The Strategy: Identifying the Ideal Client
• 18:33 The Transformation: From Hobbyist to Business Owner
• 21:18 The Conclusion: The Rewarding Challenge of Business